Dec 5, 2017
Episode 182- Creating a Scaricity Mindset During the Holidaze
Mountain Glass will be closed from 12/25/2017 through 1/1/2018 so
we can spend time with our families and friends during the holiday
season. Friday, 12/22/17, will be the last day we are open in 2017.
We will re-open for business on Tuesday, 1/2/18. Be aware that
while we are closed, we will have a limited staff send most of the
orders out- we do not guarantee when they will ship but will do our
best. We will still need be unable to answer phones or reply
promptly to emails, and the retail store will remain closed. Please
plan your orders accordingly, and thank you for your
understanding.
Delivery Times: UPS and USPS are overloaded during the holiday
season and are closed for some of the same days that we are. The
ship times during this time period could be longer than usual
because of this. UPS doesn't guarantee that ground packages will
arrive in the normal delivery days during November 29th - December
31st. Plan ahead so that you are not out of essential
materials!
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Selling
Your work during the holidays.
This is the time to begin gearing up for the holiday
rush . As we all know time disappears even faster this time of year
between the studio time, holiday parties, family get togethers and
trying to find sleep amongst the chaos. Ideally if you are able to
continue the momentum created throughout the year, the holidays can
be highly successful.
giving you the opportunity to add new items to an already large
catalog. Try new ideas for items such an annual limited edition
series or item. Personally I make and sell a limited edition
ornament. Platforms like Etsy and BigCartle are a great place to
sell and promote these items. Each platform has its own algorithm
helping you promote yourself as an artist. They are flooded with a
sea of others but with persistence and time dedicated to this
process as well as consistancy you can find success. Social media
platforms like Pinterest and Instagram allow you to promote the
items you are focused on selling during the holidays.
If you are selling different items you can showcase them
individually throughout the weeks as well as promote the sales
giving your tribe an advanced notice. Another important idea is to
think of supply and demand or scarcity of your item. Let your tribe
know that you are only making 20 or 50 of a specific item and that
they are numbered and dated and signed. This adds to the hype and
the need for your tribe to own your limited edition items. Remember
if you do go this route that you have to stay true to your word and
if you say you are only
Making 20 of said item then you have to stick to that number. The
item can change and vary over the years and seasons to keep this
item a consistent collectors edition item and keep the scaricity
mindset associated with it which will drive your tribe to feel the
need to buy it now since they'll never be able to get that item
again. This is why it is so important to stay up with your social
media and stay consistent with your word and
posts......
Here's a few tips when it comes to selling wholesale orders to your retailers
[ ] Shops are busy
[ ] Visit or call in advance to see what the shop needs. Not wants.
Make an appointment and hold shop to it
[ ] Always make a few extra items that you want to sell
[ ] Think retail 20-50.00 stocking stuffers.
[ ] Put together a Christmas or holiday pack. Stockings with
goodies
[ ] Follow up before going to confirm appointment made
[ ] Platforms to sell retail
* Etsy
* Shopify
* Bigcartel
* Social feeds
These are just a few of the popular platforms of selling your work
in a retail level. Most of these won't allow functional art so take
advantage of this and make other items that still show your work
and artistsic expression as well as the ability to expose yourself
to a different community that loves art and supporting the
arts.
links talked about in episode:
http://www.rushimprint.com/custom-lighters.html